Why Odor Removal is so Important: Studies Show How Scent Influences Us

cat smelling flowers, odor removal

Smell is one of the senses that is most closely connected to our emotional state. Have you ever smelled a scent or an odor that reminded you of something and contacting it again takes you right back to where you first noticed it? Scent can have a powerful effect on our feelings and behaviors. Recent research has found that 75% of the emotions that we have on a daily basis are affected by smell. Scent is powerfully connected to our memory and emotions. So, what are the scents and odors in your home saying to you? Here we look at how powerful scent can be and why it’s important to effectively remove odors from your home.

The Benefits Of Positive Scent

Positive smells have been shown to improve people’s emotions, encourage people to stay in an area longer and even to boost revenues in commercial spaces.

  • Positive mood – Studies have shown that pleasant smells improve the mood of those exposed to them more effectively than placebos (unscented sprays). Positive smells can give a higher attractiveness rating to people and environments, while bad odors can detract from our perception of the environment. Creating a pleasant odor in your home can make your home seem more attractive, stylish, and appealing.
  • Attraction and retention – Pleasant smells cannot only draw people into your space, they can help people stay longer as well. In a study by SMI and C. Russell Brumfield, researchers found that floral and citrus scents can influence people to linger as much is 25 to 40% longer in stores[1]. Creating positive odors in your home could help people feel more welcome and make your home a more inviting environment.
  • Increase value and revenue – Creating positive smells is not just important for homes, it’s crucial for businesses as well. In a 1995 study conducted by Dr. Alan Hirsch, it was found that pleasant ambient scent in one area of a casino was related to 45% more revenue when compared to a non-scented area. Because positive smells draw people in and encourage them to stay, creating an inviting odor can improve business appeal and revenue.

How Bad Odors Detract From Your Space

Bad odors can quickly accumulate in your home and settle in carpet and soft furnishings to linger in your home. Some of the most common sources of bad odors include –

  • Dirty or wet pets
  • Pet hair
  • Pet urine or droppings
  • Cooking smells
  • Cleaning or maintenance chemicals
  • Mold, mildew or must
  • Smoke

Removing these odors can be tricky, especially once they’ve settled fully into carpets, area rugs and soft furnishings. Deep professional carpet cleaning, area rug cleaning, and upholstery cleaning can reach deep into soft furnishing fibers and completely remove odor particles. When it comes to preventing and removing odors due to pet accidents and stains, it’s important to act fast to prevent the spill reaching the deep layers of padding and settling there. When spills reach this deep level, odors can be harder to remove so it’s important to catch these spills early to remove odors more effectively. Emergency carpet cleaning and stain removal can help to address spills and stains quickly to prevent lasting issues.

Creating an inviting and appealing home or work environment starts with removing unpleasant odors and cultivating more pleasant scents. Talk to us today about expert odor removal to help make your space more pleasant and welcoming.

[1] http://www.exhibitoronline.com/topics/article.asp?ID=688

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